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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Team Training

Friday
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September 
27
 at 
7:00pm
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To ensure successful health care team building, health care organizations should utilize a variety of approaches when developing training programs for their employees. This paper examines the most effective evidence for these two categories of training: classroom-based and simulator-based approaches. In particular, examine the objectives and methodology of each and evaluate the reported research regarding their effectiveness. The objectives of both approaches can vary significantly; for instance, in a classroom-based program, participants are taught how to work as a team, whereas a simulator-based program encourages participants to explore new tasks that require them to work together as a team. Both approaches can help participants learn how to work as a team, but which one is most effective?

Studies have examined the effectiveness of various team training approaches. A group of researchers conducted a meta-analysis to examine the effectiveness of the Collaborative Team Building approach, which combines formal classroom learning with hands-on, real-life skills practice. The study examined the effects of this approach on measures of teamwork satisfaction and organizational commitment. Participants who completed the course showed significant increases in both teamwork satisfaction and organizational commitment. However, this was not a statistically significant difference, suggesting that there may be some effectiveness associated with the approach.

A second investigation examined the effectiveness of a program aimed at improving communication and leadership skills for hospitals in New York City's public health care community. Participants in the program showed significantly greater increases in both teamwork satisfaction and commitment when compared to a control group. This study did not report significant results for any measures of leadership or communication skills. Study author Mitchel Katz suggested that future studies should look at the role of these skills in the transition from a traditional teaching institute to a health care team in a non-traditional setting such as a hospital. Katz noted that many health care providers have difficulty transitioning their teaching programs to hospitals, and he hopes that future studies will address this concern.

A third research study examined the effects of its programs on nurses' knowledge and skills practice. The participants in the study exhibited no significant change in their knowledge or skills practice, but did notice a notable improvement in their attitudes about work and their relationships with other team members. The study did not examine the association between these attitudes and actual productivity. Katz said that future studies should examine whether these beliefs are related to actual performance on work tasks. He also recommended that more studies be conducted on the relationship between team skills practice and work quality.

Although many organizations have started off with basic team training, many still seek ways to enhance its efficacy. In recent years, there have been several advances in the field of organizational behavior that play a major role in creating more effective teamwork. One area that has seen significant improvement is in the realm of leadership and management styles. Several research studies have found that teams can be much more productive if they share similar leadership and management styles, which are one of the reasons why health care organizations have started introducing ACSM into their medical provider conferences and retreats.

Another important element in improving teamwork and its resulting positive outcomes lies in the type of training program being used. Most studies on organizational behavior and the impact of team training show that self-explanatory posters are more effective than formal, academic-style training programs when it comes to building consensus and increasing staff satisfaction. Another research study by Beth Israel Medical Center found that medical schools that adopted a hands-on training program for its teams compared to those that did not had lower drop-out rates. The study also showed that hospitals that offered both self-explanatory posters and academic style training programs had lower employee attrition rates and higher satisfaction levels among their employees.

Although many health care workers already have some elements of a good work environment in place, such as effective reporting, effective scheduling and other communication tools, it is often necessary to train new hires in teamwork and its underlying principles. Team skills and practice curriculum can help to build these core skills. The training program should provide information on the types of issues that affect teamwork and what types of activities produce the best results. A good MLM training program will teach how to use the tools and resources available to maximize teamwork without becoming dependent on others. It will help to develop an environment where each team member is free to specialize in the particular task at hand.

The Team Building component of the dog training should be designed in a way so that the processes can be repeated over time and with little intervention from the trainer or coach. Once the teams are formed, these groups should be allowed to develop their own sequential processes for achieving the desired results. By regularly monitoring the outcome of these sequential processes, the trainers and coaches know when to adjust the random assignment schedule to ensure better success of the team process. By continually adjusting the scheduling, trainers and coaches can fine tune the process to improve the quality of the outcomes. The team process does require some level of skill, but if done effectively and with sufficient focus, can produce positive and lasting results for the teams involved.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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